Graphic Design for Local Tourism
When West Lindsey District Council needed an engaging way to promote the district’s wide array of outdoor attractions, they turned to oodle. With over 1,500 km² of countryside and more than 50 walking, cycling and riding routes, plus 14 nature reserves, the challenge was how to fit it all into one user-friendly resource. Our solution? A creatively folded, pocket-sized brochure that turned big ideas into tangible results.
Design with discovery in mind
The “Hidden Gems” brochure was based on a proven format we’d previously developed, folding an A2 sheet down to an A5 leaflet. This compact format makes it ideal for display racks and on-the-go use. Using a bright, colour-coded map and carefully curated photography, our designers created an accessible, attractive layout that showcases the district’s best assets. A QR code on the reverse links users to further content online, connecting print with digital.
Expanding the visual toolkit
Beyond the brochure, our graphic design work extended to include additional promotional materials that align with the visual identity of the campaign. Leaflets were supported by illustrated content and iconography that made navigating the area more engaging. The colour palette, font choices and layout design were all developed to reflect West Lindsey’s distinct rural charm, while ensuring clarity and readability.
Local design for a local brief
Our design studio, located within West Lindsey itself, brought extra care and understanding to this community-centred project. Working closely with Visitor Economy Officer Faye Pudney, our team adapted ideas quickly to meet tight timelines, delivering the 12-page print-ready brochure within four weeks. Printed on FSC® certified paper, the result was a sustainable solution that matched the council’s environmental values.
Tourism support that drives results
Unveiled at the Lincolnshire Show, the brochure immediately captured public attention. Visitor engagement increased and traffic to the district’s tourism site saw a boost. Leaflets continue to be distributed at tourist information centres, libraries and events across the region. Positive feedback highlighted the ease of use, attractive design and practical format of the brochure.
