When Reports Become Experiences
Annual report design and animation for LHP
Company reports have a bit of a reputation. They’re often text-heavy, data-dense and left unopened. So when Lincolnshire Housing Partnership (LHP) approached oodle for help with their annual report, we saw an opportunity to turn a formal requirement into something far more engaging.
LHP is a not-for-profit housing provider supporting over 12,000 homes across the east coast of Lincolnshire. With a strong focus on transparency and community, they wanted a report that could communicate clearly, while still reflecting the values behind the numbers. Through a combination of graphic design, digital storytelling and motion graphics, we helped bring their message to life.
Data with clarity, design with impact
Our creative process started with a deep dive into the data. From key performance figures to the newly introduced Tenant Satisfaction Measures (TSMs), our goal was to make the information simple to interpret and accessible to every stakeholder. We created infographics, iconography and data-led visuals that clarified key insights, without losing meaning.
The use of real photography from within the LHP community added authenticity and warmth to the layout. Combined with a clean, structured design, the result was a company report that not only looked the part, but also captured the heart of the organisation’s work.
Motion graphics that tell a story
To extend the reach of the report, we also produced a short animated video. The animation acted as a preview of the full document, bringing the content to life across web, social media and events. It drew attention to core messages and included a clear call to action to explore the full report.
This digital asset gave LHP a versatile communication tool that worked beyond the printed or PDF version, turning a static document into a shareable, visual experience.
A smarter approach to report design
Working with a creative agency like oodle means every detail matters. From data styling and icon development to layout and animation, we help organisations transform their reports into engaging tools that work across platforms. For LHP, the result was a report that delivers clarity, boosts engagement and supports their brand mission.
