Making Life Easier for Marketeers Through a Design Retainer
Hopkins Solicitors is a well-established legal firm with offices across Nottinghamshire. With an active marketing strategy and a busy in-house team of one, they needed creative support that was dependable, proactive and plugged into their brand, every single day.
Since 2019, we’ve delivered exactly that through a tailored design retainer agreement. It’s a structure that gives their Marketing Manager, Tammy, the flexibility to brief creative work directly to our studio, while ensuring design hours are accounted for, managed efficiently and always aligned to the firm’s evolving needs.
A retainer built on trust and creativity
Our work with Hopkins began on a project-by-project basis, creating everything from brochures and posters to digital adverts and internal resources. With a growing volume of requests, a design retainer quickly became the smarter way to collaborate and we’ve built on that foundation ever since.
From day one, we helped establish a cohesive and confident visual identity across all brand touchpoints. Today, that includes print design, digital assets, branded stationery, templates and advertising, all tailored to suit Hopkins’ multi-site structure and wide-ranging legal services.
Digital tools that save time and budget
Through the retainer we introduced additional value, including a bespoke online order portal that lets the Hopkins team manage and reorder their marketing materials at speed. The portal includes editable templates, such as business cards, making it easy to handle quick turnarounds without needing to dip into design hours unnecessarily.
We also host a stock of print items in our warehouse, with a pick-and-pack system that ensures items are delivered exactly where and when they’re needed. Combined with ongoing support via phone and Teams, it’s a solution that delivers both day-to-day efficiency and long-term brand consistency.
Motion graphics that bring clarity to complex topics
As part of our creative partnership, we’ve also helped Hopkins explore motion graphics as a way to simplify legal topics and promote key services. These short animated videos add a dynamic edge to their content strategy, helping their brand feel approachable, clear and confident — even when communicating complex information.
“Because I’m a team of one, having good suppliers who save you time is essential and being on a design retainer makes my life a lot simpler. It’s all too easy to go over on budget, so paying a set amount for design work every month is really useful.
The team are insanely good at communication and always get back in touch the same day. They know the brand and our values and they know exactly what I’m looking for, so they just crack on with it.”
Tammy Butler, Marketing Manager, Hopkins Solicitors
A partnership built to evolve
Hopkins Solicitors has grown over the years – and so has our creative support. As part of the oodle design family, we’re proud to continue providing high-quality graphic design, digital tools and motion graphics that help legal professionals focus on what matters most.
